3 Exciting New Features for AdWords

Use AdWords Mobile Features to Take Your Account to the Next Level In May of 2015, Google announced that mobile searches now outnumber desktop searches. Since that time, Google has been steadily working to improve the mobile search experience. They have rolled out quite a few changes to how search

Read more ›

Posted in Google Adwords

Improve Your Website with Skimmable Content

Take a look at the pages of your website – are they a “wall of text”? In other words, do the pages have just paragraph after paragraph of content that all looks the same? If so, you’ll get a more impactful website, and one more likely to be read, by

Read more ›

Posted in Content Creation, Internet Marketing, Website Design

Add Your Local Business to Facebook’s Services Directory

This new service from Facebook may help customers find you. Facebook has recently rolled out a new feature called “Services”. This is a directory of local businesses who provide a particular service. Some are calling this a stealth project to beat out Yelp as it lets consumers find the most

Read more ›

Posted in Social Media Marketing

You May Lose Up to 50% of Traffic Because of Google Starting Today

If you’re site isn’t mobile friendly expect to see a huge drop in organic (not paid) search engine traffic starting today. Google announced last month that they were going to start penalizing organic search engine rankings for sites which are not mobile friendly. This makes a lot of sense considering that

Read more ›

Posted in Search Engine Optimization, Website Design

Comparison of Landing Page Creation Sites

I make a lot of landing pages for my clients (read more about why landing pages are important here). Most of my clients have at least 2 and some have as many as 8 or 10 and I am constantly creating new pages to track the effectiveness of various pay-per-click

Read more ›

Posted in Internet Marketing

9 Features of Great Online Stores

Since more than 80% of the online population has used the internet to buy something (and more than 50% have shopped online more than once), you probably have all experienced at least one online store in your life. Was the experience a pleasant one? I was shopping online for tea recently. I

Read more ›

Posted in Internet Marketing, Website Design

Google Adwords Quality Score 101

Google Adwords is a very useful tool and can be very effective for companies without a lot of effort. But for best results, companies should really keep an eye on their Adwords account. Google actually has a lot of great free content on these topics, but I wanted to provide

Read more ›

Posted in Google Adwords, Internet Marketing

Drip Marketing: Supercharge Your Subscription Form

If you’ve gone to the trouble to build an email list or get a prospect to subscribe to your newsletter or service, make sure you are getting the as many customers as possible out of the effort. One of the ways you can do this effectively is with drip marketing.

Read more ›

Posted in Content Creation, Email marketing

When and How to Use A/B Testing

A/B Testing is one of the most powerful tools in an Internet Marketer’s toolbox. It can really help a business see more leads coming in with less spent on advertising. It is one of the tools that separates the really effective marketers from those who are not. Think of a

Read more ›

Posted in Email marketing, Internet Marketing, Website Design

Landing Pages: 2 Reasons to Build & 5 Ways to Make Them Great

A landing page is a targeted page of a website created for a specific marketing purpose. A well-crafted landing page can really have a lot of benefits for internet marketing: 1 Landing pages make marketing easier to track Whether you are doing offline marketing like a mailing or online marketing

Read more ›

Posted in Google Adwords, Internet Marketing