Blog Archives

How Having (or not having) an SSL Certificate Impacts SEO

New Algorithm to Why Your Website Keeps Getting Outperformed Having a good position on Google is what makes your website stand out above all the others. As of January 2018, there were over 1.3 billion websites, so it’s pretty important to try and stand out above the competition. That’s why companies like

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Posted in Search Engine Optimization, Website Design
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Improve Your Website with Skimmable Content

Take a look at the pages of your website – are they a “wall of text”? In other words, do the pages have just paragraph after paragraph of content that all looks the same? If so, you’ll get a more impactful website, and one more likely to be read, by

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Posted in Internet Marketing, Website Design
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You May Lose Up to 50% of Traffic Because of Google Starting Today

If you’re site isn’t mobile friendly expect to see a huge drop in organic (not paid) search engine traffic starting today. Google announced last month that they were going to start penalizing organic search engine rankings for sites which are not mobile friendly. This makes a lot of sense considering that

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Posted in Search Engine Optimization, Website Design
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9 Features of Great Online Stores

Since more than 80% of the online population has used the internet to buy something (and more than 50% have shopped online more than once), you probably have all experienced at least one online store in your life. Was the experience a pleasant one? I was shopping online for tea recently. I

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Posted in Internet Marketing, Website Design
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When and How to Use A/B Testing

A/B Testing is one of the most powerful tools in an Internet Marketer’s toolbox. It can really help a business see more leads coming in with less spent on advertising. It is one of the tools that separates the really effective marketers from those who are not. Think of a

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Posted in Email marketing, Internet Marketing, Website Design
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11 Minimum Website Features for Internet Marketing

Whenever I talk to a new prospect about getting started with internet marketing, one of the first things I do is take a look at their website. There are certain minimum things that every website should include. These items make the site easy to find, easy to share and able to

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Posted in Internet Marketing, Website Design
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