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Blog Articles

  • What a Free Digital Marketing Checkup Can Do for Your Business

    Date: September 30, 2018

    Smaller companies tend to have tighter budgets and more to do than time to do it in.  That’s why, far too often, we see marketing getting squeezed to the bottom of the to-do list.  When you do have time to spend on marketing your business, you need to be sure ...

  • 7 Awesome Benefits to Social Media Marketing

    Date: August 3, 2018

    Business owners, especially older ones, often wonder if there are any real tangible business benefits to be had from social media marketing. The short answer is, “yes.” And a social media marketing strategy can be crafted to help your business reap any or all of these gains (depending on the ...

  • Email Marketing: A Small Business Must-Have!

    Date: April 27, 2018

     If you own a small business, you know how important it is to get a leg up on the bigger businesses whenever you can. Webster Digital Marketing is a small business that works for small businesses, so we know firsthand the challenges small businesses face. That’s why we recommend email ...

  • How Having (or not having) an SSL Certificate Impacts SEO

    Date: March 31, 2018

    New Algorithm to Why Your Website Keeps Getting Outperformed Having a good position on Google is what makes your website stand out above all the others. As of January 2018, there were over 1.3 billion websites, so it’s pretty important to try and stand out above the competition. That’s why companies like Webster ...

  • Getting Great Reviews are Easy with our NEW Service!

    Date: February 21, 2018

    A New Review Building Service from Webster Digital Marketing The range of the types of customers a business sees on any given day is eclectic. There’s the quiet customer type, who never says much but always pays on time or leaves a good tip, to the overly excited ones that talk your ...

  • Expand Your Email List with LinkedIn

    Date: May 23, 2017

    Add Hundreds of Contacts to Your Email List Quickly Many business owners I meet don't have a lot of email contacts on their list. If this is you, my first piece of advice is to start collecting email address for all your customers and prospects NOW. An email list is a very ...

  • 3 Exciting New Features for AdWords

    Date: April 27, 2017

    Use AdWords Mobile Features to Take Your Account to the Next Level In May of 2015, Google announced that mobile searches now outnumber desktop searches. Since that time, Google has been steadily working to improve the mobile search experience. They have rolled out quite a few changes to how search results ...

  • Improve Your Website with Skimmable Content

    Date: February 28, 2017

    Take a look at the pages of your website - are they a "wall of text"? In other words, do the pages have just paragraph after paragraph of content that all looks the same? If so, you'll get a more impactful website, and one more likely to be read, by ...

  • Add Your Local Business to Facebook's Services Directory

    Date: February 24, 2016

    This new service from Facebook may help customers find you. Facebook has recently rolled out a new feature called "Services". This is a directory of local businesses who provide a particular service. Some are calling this a stealth project to beat out Yelp as it lets consumers find the most highly-rated ...

  • You May Lose Up to 50% of Traffic Because of Google Starting Today

    Date: April 21, 2015

    If you're site isn't mobile friendly expect to see a huge drop in organic (not paid) search engine traffic starting today. Google announced last month that they were going to start penalizing organic search engine rankings for sites which are not mobile friendly. This makes a lot of sense considering that 80% ...

  • Comparison of Landing Page Creation Sites

    Date: December 5, 2014

    I make a lot of landing pages for my clients (read more about why landing pages are important here). Most of my clients have at least 2 and some have as many as 8 or 10 and I am constantly creating new pages to track the effectiveness of various pay-per-click ...

  • 9 Features of Great Online Stores

    Date: October 14, 2014

    Since more than 80% of the online population has used the internet to buy something (and more than 50% have shopped online more than once), you probably have all experienced at least one online store in your life. Was the experience a pleasant one? I was shopping online for tea recently. I ...

  • Google Adwords Quality Score 101

    Date: July 3, 2014

    Google Adwords is a very useful tool and can be very effective for companies without a lot of effort. But for best results, companies should really keep an eye on their Adwords account. Google actually has a lot of great free content on these topics, but I wanted to provide ...

  • Drip Marketing: Supercharge Your Subscription Form

    Date: April 17, 2014

    If you've gone to the trouble to build an email list or get a prospect to subscribe to your newsletter or service, make sure you are getting the as many customers as possible out of the effort. One of the ways you can do this effectively is with drip marketing. ...

  • When and How to Use A/B Testing

    Date: April 10, 2014

    A/B Testing is one of the most powerful tools in an Internet Marketer’s toolbox. It can really help a business see more leads coming in with less spent on advertising. It is one of the tools that separates the really effective marketers from those who are not. Think of a ...

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Blog Articles