11 Minimum Website Features for Internet Marketing

Whenever I talk to a new prospect about getting started with internet marketing, one of the first things I do is take a look at their website. There are certain minimum things that every website should include. These items make the site easy to find, easy to share and able to

Read more ›

Posted in Internet Marketing, Website Design


Social Media Marketing Rewards Time & Patience

If you are new to social media marketing or haven’t gotten started yet, you should be prepared for the reality: it takes time and patience. Your customers have to find you and follow you. It takes a while for word to spread. You should see some results fairly quickly –

Read more ›

Posted in Social Media Marketing


4 Guidelines for Posting as a Brand on Others’ Facebook Pages

I recently listened to the Social Media Examiner Podcast, “Engagement: How to Create a Loyal Audience That Loves You.” I’m new to this podcast but I really like it a lot. As I was listening I got a lot of great ideas, but one in particular struck a chord. The

Read more ›

Posted in Facebook Marketing


Nothing is Free… Not Even Social Media Marketing

Before I was the president of Webster Digital Marketing, Inc. (WDM), I had several different IT jobs, including one as an IT Project manager.  One of the first things project managers learn is the of the project triangle of constraints: scope (or goal), time and cost. Wikipedia says: The time

Read more ›

Posted in Social Media Marketing


Is Asking for Likes on Facebook Penalized?

One of the main adages of the marketing world is to ask people to do what you want them to do. This is called the “call to action” and anyone in marketing is very familiar with it. When you are trying to build your audience in Facebook, therefore, it would

Read more ›

Posted in Facebook Marketing