Social media is continually changing the way that we communicate and consume information. The next evolution of content creation is in short, informational, and engaging videos. Visual content is more than 40 times more likely to get shared than all-text content. Online videos are projected to account for more than 82% of all consumer internet traffic by 2022. Now is the time to add video content to your digital marketing plan.
How Video Content Can Improve Your Digital Marketing Impact
- Attention Grabbing: Video is a fantastic tool to hook your audience. It is easily consumed, without your audience having to stop to read a paragraph of content. Video allows you to capture potential customers’ attention in the first few seconds. Social media is most effective if you can provide easily digestible snippets of content that is long enough to maintain viewers’ attention but short enough to leave them wanting more.
- SEO: Social media is quickly becoming like other search engines, so it is important to make all content relevant. We will create compelling headlines and descriptions for your video so it will register in searches. We will add tags to boost search results across YouTube and Facebook.
- Make The Most Of Trending Topics: It’s imperative to deliver relevant content to your audience. Video gives your brand a voice and allows you to move quickly to take advantage of news stories. Some of the smartest brands incorporate real-time techniques to become a part of the social conversation. As a brand, you want to create campaigns that spark conversation and linking your video to the latest trends is key to doing so.
How we Develop Video Content for Your Business
Here are some of the types of videos that we can create for your business’s social media content:
- Promotional: Promote your business or a special you have running. We can create an attention grabbing video to advertise your business on social media.
- Testimonial: Turn your customer testimonials into a dynamic and eye-catching video.
- Blog to Video: Turn a popular blog into an engaging video. Bring your infographics to life!
- Before & After: Show potential clients before and after photos of your work!
What’s the Video Creation Process like?
Once you give us the topic/service/idea, we begin creating your personalized video content. We take your idea, website content, or blog and make a video customizable to your business.
Then, we send the video content back to you for review. We’ve done all the hard work, now you make suggestions for small changes, any personal touches, and send it back to us approved!
In most cases with our clients, we have access to your websites. This gives us the ability to post the content for you and share on your social media if you are also reaping the benefits of those services!