Due to the recent spread of COVID-19 and the request from our government officials to practice social distancing, businesses are taking a big hit. Customers are no longer walking into businesses, shopping in stores, or even dining in restaurants, and the halt it is hurting so many of us. In…
5 Minute Read 82% of consumers read reviews before deciding to buy. Not only that, but the average consumer spends 13 minutes reading reviews before making any decisions, according to BrightLocal. In the digital age where videos over 2 minutes are considered “long”, this is a lot of time. Consumers…
Who you hire is what makes your business. To be successful in hiring, you need to get your job opening in front of the right candidates. And, what better way to find these candidates than to post your job openings on Facebook for millions to see. Facebook Jobs is a…
Business owners, especially older ones, often wonder if there are any real tangible business benefits to be had from social media marketing. The short answer is, “yes.” And a social media marketing strategy can be crafted to help your business reap any or all of these gains (depending on the…
A New Review Building Service from Webster Digital Marketing The range of the types of customers a business sees on any given day is eclectic. There’s the quiet customer type, who never says much but always pays on time or leaves a good tip, to the overly excited ones that…
Add Hundreds of Contacts to Your Email List Quickly Many business owners I meet don’t have a lot of email contacts on their list. If this is you, my first piece of advice is to start collecting email address for all your customers and prospects NOW. An email list is a…
This new service from Facebook may help customers find you. Facebook has recently rolled out a new feature called “Services”. This is a directory of local businesses who provide a particular service. Some are calling this a stealth project to beat out Yelp as it lets consumers find the most…
If you are new to social media marketing or haven’t gotten started yet, you should be prepared for the reality: it takes time and patience. Your customers have to find you and follow you. It takes a while for word to spread. You should see some results fairly quickly –…
Before I was the president of Webster Digital Marketing, Inc. (WDM), I had several different IT jobs, including one as an IT Project manager. One of the first things project managers learn is the of the project triangle of constraints: scope (or goal), time and cost. Wikipedia says: The time…
