Business owners, especially older ones, often wonder if there are any real tangible business benefits to be had from social media marketing. The short answer is, “yes.” And a social media marketing strategy can be crafted to help your business reap any or all of these gains (depending on the…
This new service from Facebook may help customers find you. Facebook has recently rolled out a new feature called “Services”. This is a directory of local businesses who provide a particular service. Some are calling this a stealth project to beat out Yelp as it lets consumers find the most…
If you are new to social media marketing or haven’t gotten started yet, you should be prepared for the reality: it takes time and patience. Your customers have to find you and follow you. It takes a while for word to spread. You should see some results fairly quickly –…
Before I was the president of Webster Digital Marketing, Inc. (WDM), I had several different IT jobs, including one as an IT Project manager. One of the first things project managers learn is the of the project triangle of constraints: scope (or goal), time and cost. Wikipedia says: The time…
