Blog Archives

10 Offline Ways to Promote Your Online Business

More and more businesses are relying entirely on online marketing to promote themselves. There has been a big increase on companies not even having a storefront due to how easy and beneficial digital marketing has become. With Facebook and Google ads, social media platforms, websites and search engine optimization, a

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Posted in Internet Marketing
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3 Exciting New Features for AdWords

Use AdWords Mobile Features to Take Your Account to the Next Level In May of 2015, Google announced that mobile searches now outnumber desktop searches. Since that time, Google has been steadily working to improve the mobile search experience. They have rolled out quite a few changes to how search

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Posted in Google Adwords
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Google Adwords Quality Score 101

Google Adwords is a very useful tool and can be very effective for companies without a lot of effort. But for best results, companies should really keep an eye on their Adwords account. Google actually has a lot of great free content on these topics, but I wanted to provide

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Posted in Google Adwords, Internet Marketing
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When and How to Use A/B Testing

A/B Testing is one of the most powerful tools in an Internet Marketer’s toolbox. It can really help a business see more leads coming in with less spent on advertising. It is one of the tools that separates the really effective marketers from those who are not. Think of a

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Posted in Email marketing, Internet Marketing, Website Design
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Nothing is Free… Not Even Social Media Marketing

Before I was the president of Webster Digital Marketing, Inc. (WDM), I had several different IT jobs, including one as an IT Project manager.  One of the first things project managers learn is the of the project triangle of constraints: scope (or goal), time and cost. Wikipedia says: The time

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Posted in Social Media Marketing
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