Blog Archives

10 Offline Ways to Promote Your Online Business

More and more businesses are relying entirely on online marketing to promote themselves. There has been a big increase on companies not even having a storefront due to how easy and beneficial digital marketing has become. With Facebook and Google ads, social media platforms, websites and search engine optimization, a

Read more ›

Posted in Internet Marketing
Tags: , , , , ,

Email Marketing: A Small Business Must-Have!

 If you own a small business, you know how important it is to get a leg up on the bigger businesses whenever you can. Webster Digital Marketing is a small business that works for small businesses, so we know firsthand the challenges small businesses face. That’s why we recommend email

Read more ›

Posted in Content Creation, Email marketing
Tags: ,

You May Lose Up to 50% of Traffic Because of Google Starting Today

If you’re site isn’t mobile friendly expect to see a huge drop in organic (not paid) search engine traffic starting today. Google announced last month that they were going to start penalizing organic search engine rankings for sites which are not mobile friendly. This makes a lot of sense considering that

Read more ›

Posted in Search Engine Optimization, Website Design
Tags: , , ,

Comparison of Landing Page Creation Sites

I make a lot of landing pages for my clients (read more about why landing pages are important here). Most of my clients have at least 2 and some have as many as 8 or 10 and I am constantly creating new pages to track the effectiveness of various pay-per-click

Read more ›

Posted in Internet Marketing
Tags: , , , , , ,

Google Adwords Quality Score 101

Google Adwords is a very useful tool and can be very effective for companies without a lot of effort. But for best results, companies should really keep an eye on their Adwords account. Google actually has a lot of great free content on these topics, but I wanted to provide

Read more ›

Posted in Google Adwords, Internet Marketing
Tags: , , ,

When and How to Use A/B Testing

A/B Testing is one of the most powerful tools in an Internet Marketer’s toolbox. It can really help a business see more leads coming in with less spent on advertising. It is one of the tools that separates the really effective marketers from those who are not. Think of a

Read more ›

Posted in Email marketing, Internet Marketing, Website Design
Tags: , , , , , , , ,

Landing Pages: 2 Reasons to Build & 5 Ways to Make Them Great

A landing page is a targeted page of a website created for a specific marketing purpose. A well-crafted landing page can really have a lot of benefits for internet marketing: 1 Landing pages make marketing easier to track Whether you are doing offline marketing like a mailing or online marketing

Read more ›

Posted in Google Adwords, Internet Marketing
Tags: , , , ,

11 Minimum Website Features for Internet Marketing

Whenever I talk to a new prospect about getting started with internet marketing, one of the first things I do is take a look at their website. There are certain minimum things that every website should include. These items make the site easy to find, easy to share and able to

Read more ›

Posted in Internet Marketing, Website Design
Tags: , , , , ,