Blog Archives

Email Marketing: A Small Business Must-Have!

 If you own a small business, you know how important it is to get a leg up on the bigger businesses whenever you can. Webster Digital Marketing is a small business that works for small businesses, so we know firsthand the challenges small businesses face. That’s why we recommend email

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Posted in Content Creation, Email marketing
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You May Lose Up to 50% of Traffic Because of Google Starting Today

If you’re site isn’t mobile friendly expect to see a huge drop in organic (not paid) search engine traffic starting today. Google announced last month that they were going to start penalizing organic search engine rankings for sites which are not mobile friendly. This makes a lot of sense considering that

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Posted in Search Engine Optimization, Website Design
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Comparison of Landing Page Creation Sites

I make a lot of landing pages for my clients (read more about why landing pages are important here). Most of my clients have at least 2 and some have as many as 8 or 10 and I am constantly creating new pages to track the effectiveness of various pay-per-click

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Posted in Internet Marketing
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Google Adwords Quality Score 101

Google Adwords is a very useful tool and can be very effective for companies without a lot of effort. But for best results, companies should really keep an eye on their Adwords account. Google actually has a lot of great free content on these topics, but I wanted to provide

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Posted in Google Adwords, Internet Marketing
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When and How to Use A/B Testing

A/B Testing is one of the most powerful tools in an Internet Marketer’s toolbox. It can really help a business see more leads coming in with less spent on advertising. It is one of the tools that separates the really effective marketers from those who are not. Think of a

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Posted in Email marketing, Internet Marketing, Website Design
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10 Offline Ways to Promote Your Online Business

Although there are lots of great ways to drive traffic to your social media sites and website on line, there are also a lot of great offline ways you can drive this traffic.  This means you can promote your online business for no additional costs and reap big benefits. I

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Posted in Internet Marketing
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Landing Pages: 2 Reasons to Build & 5 Ways to Make Them Great

A landing page is a targeted page of a website created for a specific marketing purpose. A well-crafted landing page can really have a lot of benefits for internet marketing: 1 Landing pages make marketing easier to track Whether you are doing offline marketing like a mailing or online marketing

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Posted in Google Adwords, Internet Marketing
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11 Minimum Website Features for Internet Marketing

Whenever I talk to a new prospect about getting started with internet marketing, one of the first things I do is take a look at their website. There are certain minimum things that every website should include. These items make the site easy to find, easy to share and able to

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Posted in Internet Marketing, Website Design
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