Blog Archives

7 Awesome Benefits to Social Media Marketing

Business owners, especially older ones, often wonder if there are any real tangible business benefits to be had from social media marketing. The short answer is, “yes.” And a social media marketing strategy can be crafted to help your business reap any or all of these gains (depending on the

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Posted in Social Media Marketing
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Social Media Marketing Rewards Time & Patience

If you are new to social media marketing or haven’t gotten started yet, you should be prepared for the reality: it takes time and patience. Your customers have to find you and follow you. It takes a while for word to spread. You should see some results fairly quickly –

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Posted in Social Media Marketing
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4 Guidelines for Posting as a Brand on Others’ Facebook Pages

I recently listened to the Social Media Examiner Podcast, “Engagement: How to Create a Loyal Audience That Loves You.” I’m new to this podcast but I really like it a lot. As I was listening I got a lot of great ideas, but one in particular struck a chord. The

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Posted in Facebook Marketing
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Nothing is Free… Not Even Social Media Marketing

Before I was the president of Webster Digital Marketing, Inc. (WDM), I had several different IT jobs, including one as an IT Project manager.  One of the first things project managers learn is the of the project triangle of constraints: scope (or goal), time and cost. Wikipedia says: The time

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Posted in Social Media Marketing
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Is Asking for Likes on Facebook Penalized?

One of the main adages of the marketing world is to ask people to do what you want them to do. This is called the “call to action” and anyone in marketing is very familiar with it. When you are trying to build your audience in Facebook, therefore, it would

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Posted in Facebook Marketing
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