Blog Archives

Google Adwords Quality Score 101

Google Adwords is a very useful tool and can be very effective for companies without a lot of effort. But for best results, companies should really keep an eye on their Adwords account. Google actually has a lot of great free content on these topics, but I wanted to provide

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Posted in Google Adwords, Internet Marketing
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Drip Marketing: Supercharge Your Subscription Form

If you’ve gone to the trouble to build an email list or get a prospect to subscribe to your newsletter or service, make sure you are getting the as many customers as possible out of the effort. One of the ways you can do this effectively is with drip marketing.

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Posted in Content Creation, Email marketing
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When and How to Use A/B Testing

A/B Testing is one of the most powerful tools in an Internet Marketer’s toolbox. It can really help a business see more leads coming in with less spent on advertising. It is one of the tools that separates the really effective marketers from those who are not. Think of a

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Posted in Email marketing, Internet Marketing, Website Design
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10 Offline Ways to Promote Your Online Business

Although there are lots of great ways to drive traffic to your social media sites and website on line, there are also a lot of great offline ways you can drive this traffic.  This means you can promote your online business for no additional costs and reap big benefits. I

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Posted in Internet Marketing
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Landing Pages: 2 Reasons to Build & 5 Ways to Make Them Great

A landing page is a targeted page of a website created for a specific marketing purpose. A well-crafted landing page can really have a lot of benefits for internet marketing: 1 Landing pages make marketing easier to track Whether you are doing offline marketing like a mailing or online marketing

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Posted in Google Adwords, Internet Marketing
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11 Minimum Website Features for Internet Marketing

Whenever I talk to a new prospect about getting started with internet marketing, one of the first things I do is take a look at their website. There are certain minimum things that every website should include. These items make the site easy to find, easy to share and able to

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Posted in Internet Marketing, Website Design
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Social Media Marketing Rewards Time & Patience

If you are new to social media marketing or haven’t gotten started yet, you should be prepared for the reality: it takes time and patience. Your customers have to find you and follow you. It takes a while for word to spread. You should see some results fairly quickly –

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Posted in Social Media Marketing
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4 Guidelines for Posting as a Brand on Others’ Facebook Pages

I recently listened to the Social Media Examiner Podcast, “Engagement: How to Create a Loyal Audience That Loves You.” I’m new to this podcast but I really like it a lot. As I was listening I got a lot of great ideas, but one in particular struck a chord. The

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Posted in Facebook Marketing
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Nothing is Free… Not Even Social Media Marketing

Before I was the president of Webster Digital Marketing, Inc. (WDM), I had several different IT jobs, including one as an IT Project manager.  One of the first things project managers learn is the of the project triangle of constraints: scope (or goal), time and cost. Wikipedia says: The time

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Posted in Social Media Marketing
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Is Asking for Likes on Facebook Penalized?

One of the main adages of the marketing world is to ask people to do what you want them to do. This is called the “call to action” and anyone in marketing is very familiar with it. When you are trying to build your audience in Facebook, therefore, it would

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Posted in Facebook Marketing
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