Posting as the brand on another’s page or newsfeed has to be done carefully! Not everyone would welcome this. You can be seen as cashing in on your relationship without permission – which is really the kind of thing an ethical marketer should avoid. I don’t claim to have all the answers about this topic – I’d love to hear your opinions below. But, here are some guidelines I plan to use to get started:
I really think this is a topic worthy of exploration. For example, let’s say you have a great business idea for a friend. Can you post it on their page as your brand to increase your reach? In that case you are offering a benefit to them – or at least what you perceive to be a benefit. But if you could have posted as yourself and choose to post as the brand, is that too mercenary?
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