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  • Articles

    • Improve Your Website with Skimmable Content

      Date: February 28, 2017

      Take a look at the pages of your website - are they a "wall of text"? In other words, do the pages have just paragraph after paragraph of content that all looks the same? If so, you'll get a more impactful website, and one more likely to be read, by ...

    • 4 Reasons to Ask Your Customers for Online Reviews

      Date: January 18, 2017

      Combat Negative Reviews and Improve Search Listings I recently had a neighbor, who is in the process of starting her own bakery, gift me with a plate of yummy Christmas cookies. First of all, what a great neighbor! I texted her to tell her how great her cookies were and she ...

    • Add Your Local Business to Facebook's Services Directory

      Date: February 24, 2016

      This new service from Facebook may help customers find you. Facebook has recently rolled out a new feature called "Services". This is a directory of local businesses who provide a particular service. Some are calling this a stealth project to beat out Yelp as it lets consumers find the most highly-rated ...

    • Comparison of Landing Page Creation Sites

      Date: December 5, 2014

      I make a lot of landing pages for my clients (read more about why landing pages are important here). Most of my clients have at least 2 and some have as many as 8 or 10 and I am constantly creating new pages to track the effectiveness of various pay-per-click ...

    • 9 Features of Great Online Stores

      Date: October 14, 2014

      Since more than 80% of the online population has used the internet to buy something (and more than 50% have shopped online more than once), you probably have all experienced at least one online store in your life. Was the experience a pleasant one? I was shopping online for tea recently. I ...

    • Google Adwords Quality Score 101

      Date: July 3, 2014

      Google Adwords is a very useful tool and can be very effective for companies without a lot of effort. But for best results, companies should really keep an eye on their Adwords account. Google actually has a lot of great free content on these topics, but I wanted to provide ...

    • Drip Marketing: Supercharge Your Subscription Form

      Date: April 17, 2014

      If you've gone to the trouble to build an email list or get a prospect to subscribe to your newsletter or service, make sure you are getting the as many customers as possible out of the effort. One of the ways you can do this effectively is with drip marketing. ...

    • When and How to Use A/B Testing

      Date: April 10, 2014

      A/B Testing is one of the most powerful tools in an Internet Marketer’s toolbox. It can really help a business see more leads coming in with less spent on advertising. It is one of the tools that separates the really effective marketers from those who are not. Think of a ...

    • Social Media Marketing: Benefits for Businesses

      Date: April 3, 2014

      Business owners, especially older ones, often wonder if there are any real tangible business benefits to be had from social media marketing. The short answer is, “yes.” And a social media marketing strategy can be crafted to help your business reap any or all of these gains (depending on the ...

    • Email Marketing for Small Business

      Date: March 27, 2014

      Email marketing can be an incredibly effective tool for small businesses. 68% of small business owners say email marketing is their most effective advertising channel. Why use email marketing for small business Through email marketing, small businesses can reconnect with customers (to hopefully bring them back in the door) and increase the ...

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